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Fstoppers.com has teamed up with Mike Kelley to produce the third installment of Where Art Meets Architecture: How to Photograph Hotels, Resorts, and the Business of Commercial Architectural Photography. With 18 brand new lessons and 13 hours of video content, Mike will take you on location and show you everything he knows about creating photographs for hospitality clients as well as how he puts together his bids and estimates for these clients.
Throughout this in-depth photography tutorial, Mike teaches some of the most complex photography and photoshop techniques he uses to produce the flawless images required for his commercial and advertising clients. With the beautiful Hawaiian resort Mauna Lani Bay as the background for these lessons, Mike dives into how to shoot every aspect of a common hotel such as photographing small hotel rooms, luxury suites, outdoor amenities, lobbies, conference rooms, on site restaurants, and even aerial images from a helicopter.
Also included is over 2 hours of business techniques Mike uses to separate himself from his competition. These chapters cover everything from website design, using social media, designing successful marketing material, shooting personal projects, selling fine art, and how to draft proposals and licensing contracts. To wrap everything up, Mike then takes you on a real world commercial architectural job in Mexico and puts everything together for a real paying client.
Unlike all of our other tutorials which start off gradually and build in complexity, Mike is faced right off the bat with the most difficult shooting lesson he has ever tackled on camera. As Mike moves from room to room throughout the resort, he candidly explains the unique challenges you will be faced with when shooting similar properties and how you can easily solve many of the problems that photographers are faced with in these situations. Below are a few examples of the types of rooms Mike photographs in this tutorial.
Learn how to remove and add light effectively
In these business chapters, Mike explains what marketing techniques have worked well for him and which ones have produced less than ideal results. Some of the topics Mike covers are how to meet potential clients in person, making effective cold calls, designing mail fliers, soliciting advertising and marketing companies, building a successful website, the power of mailing books and portfolios, using social media to your advantage, and even how personal projects can open doors to clients you never would have imagined.
Learn Mike's most effective marketing tools
Watch as Mike designs multiple bids and proposals
Mike attempts to learn to kiteboard in the BTS series
View the sales page for WAMA 1 Here.
View the sales page for WAMA 2 Here.
Michael Kelley (mpkelley.com) is a Los Angeles-based architectural and fine art photographer with a background in digital art and sculpture. Using his backgrounds in the arts, he creates images that are surreal and otherworldly, yet lifelike and believable. A frequent traveler, Michael's personal work focuses on the built environment of unique
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